35% Off (Storewide) (New Customers Only) at 23andMe10% Off Select Items at Ancestry. com
Avg. discount (90 days)
——
Shopper rating
——
TRAFFIC & POPULARITY · SIMILARWEB
Monthly visits
3.8M32.9M
Trend vs last month
▼ 20.3%▼ 11.9%
Global rank
#10,094#515
Category rank
#7#1
SHOPPER ENGAGEMENT · SIMILARWEB
Avg. visit duration
04:0913:16
Pages per visit
6.620.5
Bounce rate
27.9%32.9%
Mobile share
64.6%52.3%
Visits from search
——
Our take: 23andMe has the deepest average discount right now. Ancestry.com is the most visited store in this group. Stack a code with a subscription discount wherever it's offered.
Traffic data from Similarweb. Codes checked today.
35% Off (Storewide) (New Customers Only) at 23andMe
10% Off Select Items at Ancestry. com
Avg. discount (90 days)
—BEST
—
Shopper rating
—BEST
—
TRAFFIC & POPULARITY · SIMILARWEB
Monthly visits
3.8M
32.9MBEST
Trend vs last month
▼ 20.3%
▼ 11.9%BEST
Global rank
#10,094
#515BEST
Category rank
#7
#1BEST
SHOPPER ENGAGEMENT · SIMILARWEB
Avg. visit duration
04:09
13:16BEST
Pages per visit
6.6
20.5BEST
Bounce rate
27.9%BEST
32.9%
Mobile share
64.6%
52.3%
Visits from search
—
—
Our take: 23andMe has the deepest average discount right now. Ancestry.com is the most visited store in this group. Stack a code with a subscription discount wherever it's offered.
Traffic and audience data from Similarweb, April 2026. Codes and perks checked today.