10% Off Select Items at Ancestry. com$20 Off Storewide at FamilyTreeDNA
Avg. discount (90 days)
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Shopper rating
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TRAFFIC & POPULARITY · SIMILARWEB
Monthly visits
32.9M1.3M
Trend vs last month
▼ 11.9%▲ 10.5%
Global rank
#515#28,947
Category rank
#1#18
SHOPPER ENGAGEMENT · SIMILARWEB
Avg. visit duration
13:1604:44
Pages per visit
20.57.1
Bounce rate
32.9%31.9%
Mobile share
52.3%51.7%
Visits from search
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Our take: Ancestry.com has the deepest average discount right now. Ancestry.com is the most visited store in this group. Stack a code with a subscription discount wherever it's offered.
Traffic data from Similarweb. Codes checked today.
Our take: Ancestry.com has the deepest average discount right now. Ancestry.com is the most visited store in this group. Stack a code with a subscription discount wherever it's offered.
Traffic and audience data from Similarweb, April 2026. Codes and perks checked today.