10% Off Storewide at Bluemercury20% Off Storewide at ULTA
Avg. discount (90 days)
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Shopper rating
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TRAFFIC & POPULARITY · SIMILARWEB
Monthly visits
833K46.5M
Trend vs last month
▼ 1.6%▼ 6.7%
Global rank
#51,311#728
Category rank
#402#3
SHOPPER ENGAGEMENT · SIMILARWEB
Avg. visit duration
02:3704:04
Pages per visit
4.65.3
Bounce rate
40%47%
Mobile share
67.5%79.8%
Visits from search
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Our take: Bluemercury has the deepest average discount right now. ULTA is the most visited store in this group. Stack a code with a subscription discount wherever it's offered.
Traffic data from Similarweb. Codes checked today.
Our take: Bluemercury has the deepest average discount right now. ULTA is the most visited store in this group. Stack a code with a subscription discount wherever it's offered.
Traffic and audience data from Similarweb, April 2026. Codes and perks checked today.