Ulta Black Friday 2026: Predictions, Dates & Best Ways to Save
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Ulta Black Friday 2026 will most likely start online the weekend before Thanksgiving, around Saturday, November 21 or Sunday, November 22, and run through Saturday, November 28, with a separate Cyber Monday sale on November 29–30. Based on last year, expect up to 50% off select makeup, skincare, fragrance and hair tools, released in waves rather than all at once.
Black Friday itself falls on Friday, November 27, 2026, the day after Thanksgiving (Thursday, November 26). Ulta has not announced its 2026 dates yet, so treat everything below as a forecast built from what the retailer did in 2025. For the bigger picture across hundreds of retailers, start with our Black Friday 2026 coupon guide.
Photo: Novkov Visuals / Pexels
What happened at Ulta last Black Friday
Ulta's 2025 event was shorter and more structured than many retailers' "month of deals" approach. Here is what credible deal trackers and publications reported:
- Start: Deals went live online at 8 p.m. CT on Saturday, November 22, 2025, according to Beauty Deals BFF and IcanGWP, with The Krazy Coupon Lady listing the sale as November 23–29.
- End: Who What Wear reported the sale ended at midnight CT on November 29, 2025, and described it as up to 50% off.
- Waves of deals: New offers dropped in rounds during the week. Early highlights included up to 50% off 20+ brands of moisturizers (Kiehl's Ultra Facial Cream fell to $13 from $26, per Who What Wear and Slickdeals), 50% off select Tarte, 40% off select Morphe and 30% off MAC foundation and lip. Later rounds brought $12 lip products, $14 mascaras, up to 40% off fragrance and 30% off Clinique.
- Hair tools: Beauty Deals BFF listed up to 40% off select Shark Beauty tools. Who What Wear spotted the Shark FlexStyle at $200 (from $350) and a special-edition Dyson Airwrap at $520 (from $650).
- Gifts with purchase: IcanGWP tracked multi-piece gift bags with qualifying online spends (for example a 14-piece gift at $80), and The Krazy Coupon Lady noted a free robe or throw blanket with a $75 fragrance purchase.
- Cyber Monday: A separate sale ran from 12 a.m. CT Sunday, November 30, through Monday, December 1, with up to 40% off across categories and a $10 off $50 prestige or fragrance code, according to Primetimer.
For context, Adobe Analytics reported $11.8 billion in US online spending on Black Friday 2025 and a record $14.25 billion on Cyber Monday.
Ulta Black Friday 2026 predictions
If Ulta keeps the same calendar logic, here is a reasonable timeline to plan around:
- Mid-November: Weekly early Black Friday offers, as in 2025.
- Around November 21–22: The main Black Friday sale opens online in the evening, with stores following.
- November 23–28: New rounds of doorbusters during the week.
- November 29–30: A separate Cyber Monday sale.
Expect moisturizers, mascaras and fragrance to return, since they anchored 2025. Hair tools are the biggest-ticket opportunity, though Dyson markdowns have usually covered specific editions rather than the whole line.
How to stack Ulta Beauty Rewards for Black Friday
Ulta Beauty Rewards adds value on top of sale prices. According to Ulta's rewards FAQ:
- Members earn 1 point per $1; Platinum (spend $500 a year) earns 1.25 points and Diamond ($1,200 a year) earns 1.5 points.
- Points are worth more the more you redeem at once: 100 points = $3, but 1,000 points = $50.
- Platinum and Diamond points do not expire, and Diamond members get free shipping on $25+ (everyone else needs $35+, per Beauty Deals BFF's 2025 notes).
- Birthday month earns 2x bonus points.
If you have points multiplier offers in the app, activate them before checking out, then save points for a larger redemption. A Black Friday haul can also push you over the Platinum or Diamond threshold.
Photo: John Diez / Pexels
Ulta vs Sephora for Black Friday
Sephora runs its biggest member discount earlier. The fall 2025 Sephora Savings Event ran October 31 to November 10, with 20% off for Rouge, 15% for VIB and 10% for Insider members, per NBC Select. Its Cyber Week promotions then ran through December 4, with Marie Claire reporting up to 50% off select "beauty must-haves." See our Sephora Black Friday 2026 guide and the full Sephora vs Ulta comparison.
| Ulta | Sephora | |
|---|---|---|
| Main 2025 sale window | Nov 22–29, plus Cyber Monday Nov 30–Dec 1 | Savings Event Oct 31–Nov 10; Cyber Week through Dec 4 |
| Typical top discount | Up to 50% off select items | Up to 50% off select items |
| Format | Rotating doorbusters by brand/category | Tiered member % off, then select markdowns |
| Loyalty | Ulta Beauty Rewards points, redeemable as dollars | Beauty Insider points, tiered discounts |
| Codes listed on SaverCodes | 24 (up to 30% off listed) | 25 |
Sephora's member event suits a broad prestige stock-up; Ulta's Black Friday week suits deep markdowns on specific brands, drugstore-plus-prestige hauls and hair tools.
Brands to watch at Ulta
Ulta carries drugstore and prestige lines, so check each brand's own site too:
- e.l.f. Cosmetics: 23 codes listed on SaverCodes, including up to 40% off select items.
- NYX Professional Makeup: 24 codes listed, several at 20–30% off.
- Clinique: Ulta offered 30% off Clinique during 2025's sale; the brand site has 24 codes listed, often with free gifts.
- Dyson: 25 codes listed, including offers on the Supersonic and Airwrap. Compare the Dyson site with Ulta before you buy a hair tool.
More beauty ideas are in our Black Friday 2026 beauty deals roundup and the beauty category.
Photo: Suzy Hazelwood / Pexels
Tips to get the best Ulta Black Friday deal
- Build a wishlist now and note current prices.
- Check the app on drop nights. 2025 deals launched at 8 p.m. CT, and limited doorbusters went fast.
- Read the fine print on gifts with purchase. Many require a spend on "select" brands, and some are online-only.
- Look for listed codes on our Ulta store page. There are 24 listed, up to 30% off; codes are not verified and exclusions apply.
- Use buy online, pick up in store to skip the shipping minimum.
- Keep an eye on Cyber Monday. Last year's Cyber Monday sale added a $10 off $50 prestige or fragrance code on top of markdowns. Our Black Friday hub and Cyber Monday hub are updated as offers appear.
Frequently asked questions
When does Ulta Black Friday 2026 start?
Ulta has not announced dates. In 2025 the sale opened online at 8 p.m. CT on Saturday, November 22, so expect a similar start around November 21–22, 2026, a few days before Black Friday on November 27.
How much can you save at Ulta on Black Friday?
In 2025 Ulta advertised up to 50% off select products, including moisturizers, Tarte and some kits. Hair tools such as Shark Beauty reached up to 40% off. Expect similar levels in 2026, but not storewide.
Does Ulta have Black Friday deals on Dyson?
Sometimes. In 2025 Who What Wear found a special-edition Dyson Airwrap at $520, down from $650. Dyson deals tend to be limited to certain editions, so compare with Dyson's own site.
Can I use Ulta Beauty Rewards points on Black Friday?
Yes. Points can be redeemed as dollars off (1,000 points = $50), and you still earn points on sale purchases. Activate any bonus points offers before you check out.
Is Ulta or Sephora better for Black Friday?
Sephora's biggest tiered member discount usually lands in early November, while Ulta's deepest deals come during Black Friday week as brand-specific doorbusters. Many shoppers use both.
Sources: Who What Wear, The Krazy Coupon Lady, Beauty Deals BFF, IcanGWP, Slickdeals, Primetimer, Ulta Beauty Rewards FAQ, NBC Select, Marie Claire, Adobe Analytics. Store offers reflect codes listed on SaverCodes on Sep 25, 2026 and can change.
