Black Friday 2026 Sneaker & Activewear Deals: Nike, Adidas, Lululemon & More
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Black Friday 2026 sneaker and activewear deals should land on Friday, November 27, with most big brands starting early and running through Cyber Monday on November 30. Based on last year, expect up to 40–60% off select styles at Nike, Adidas, Puma and New Balance, markdown-style sales at Lululemon, and smaller cuts on HOKA's core running shoes.
Below: what each brand did in 2025, what to expect, and codes already listed on SaverCodes. For the full picture across every category, start with our Black Friday 2026 coupon guide.
Photo: Antoni Shkraba / Pexels
Key dates for Black Friday 2026
- Thursday, November 26: Thanksgiving. Many brands open member or app-only early access by now.
- Friday, November 27: Black Friday, usually the day the biggest extra-off codes go live.
- Saturday, November 28: Small Business Saturday, a good day to check local running stores.
- Monday, November 30: Cyber Monday. Some brands swap in a new code rather than extending the Black Friday one.
Adobe Analytics reported $11.8 billion in US online sales on Black Friday 2025 and a record $14.25 billion on Cyber Monday, with $44.2 billion spent from Thanksgiving through Cyber Monday. Adobe put peak average discounts at 25% for apparel and 17% for sporting goods.
What happened last Black Friday
What these brands ran in 2025, per retail and deals publications:
- Nike: Up to 50% off sale styles, plus code BFRIDAY for an extra 25% off a large selection of sale and full-price gear. Tom's Guide reported the code ran through November 29.
- Adidas: A sale of up to 60% off thousands of styles went live for everyone by November 21, after early access for adiClub members. For Cyber Monday, code CYBER took 40% off select full-price and sale items from November 30 to December 3.
- Lululemon: Markdowns of up to 60% off select items, including 50% off some Align leggings. Forbes noted the brand does not usually run separate Black Friday and Cyber Monday sales.
- New Balance: Up to 40% off select shoes and apparel, running November 20 through December 3.
- Puma: Up to 50% off, according to NBC News Select's sneaker deals roundup.
- HOKA: Up to 20% off, per the same NBC roundup, a smaller discount than the other brands.
Store-by-store: what to expect in 2026
Nike
Nike has used a stacking code on top of existing markdowns, which is where the best prices tend to appear. Expect a similar extra-off code around Black Friday week, most likely tied to a free Nike Membership. SaverCodes currently lists 5 Nike offers, with up to 40% off listed on select deals.
Adidas
Adidas typically runs one of the longest Black Friday events, starting with adiClub early access in mid-November and ending with a separate Cyber Monday code. Join adiClub before the sale starts; it is free and was the gate for early access and free shipping in 2025. SaverCodes lists 24 Adidas codes right now, including 15% off storewide and up to 40% off select items. Our Adidas vs Nike comparison breaks down how the two brands' offers usually stack up.
Lululemon
Lululemon rarely offers sitewide percent-off codes on its own site. Its Black Friday sale works through markdowns, so the best strategy is to watch the We Made Too Much section and shop early, since popular sizes sell out fast. SaverCodes lists 22 Lululemon codes, with offers up to 30% off (on a $250 minimum order) and a free gift on orders over $125 listed.
New Balance
New Balance ran a two-week event last year that started a week before Black Friday. Expect a similar window and discounts of up to 40% on select styles. SaverCodes lists 25 New Balance codes, with 20–25% off storewide and up to 30% off select items listed.
Puma
Puma tends to be one of the deeper discounters in this group. SaverCodes lists 23 Puma codes, including 30% off storewide, 30% off clearance, and $20 off select items on a $100 order.
HOKA
HOKA usually keeps discounts on its bestselling running shoes modest and focuses cuts on older colorways and previous models. Expect something close to last year's up to 20% off. SaverCodes lists 24 HOKA codes, including 20% off footwear and a $20-off-$150 offer for members. If you are torn between two running brands, see HOKA vs New Balance.
Photo: Adrian Frentescu / Pexels
Comparison: Black Friday 2025 vs codes listed now
| Brand | Black Friday 2025 (reported) | Codes listed on SaverCodes | Top listed offer |
|---|---|---|---|
| Nike | Up to 50% off + extra 25% (BFRIDAY) | 5 | Up to 40% off select deals |
| Adidas | Up to 60% off; 40% off with CYBER | 24 | Up to 40% off select items |
| Lululemon | Markdowns up to 60% off | 22 | 30% off $250+ orders |
| New Balance | Up to 40% off select styles | 25 | Up to 30% off select items |
| Puma | Up to 50% off | 23 | 30% off storewide |
| HOKA | Up to 20% off | 24 | 30% off storewide |
Photo: SHVETS production / Pexels
Tips for Black Friday 2026 sneaker and activewear deals
- Join member programs now. Nike Membership, adiClub and HOKA's program are free, and brands often gate early access, free shipping or extra codes behind them.
- Save your sizes in the cart early. Popular sizes of running shoes and leggings are the first to go.
- Know last season's model. When a new version of a shoe launches, the previous version is often where the deepest cuts are.
- Check whether codes stack on sale items. Nike's 2025 code did, but many codes exclude markdowns.
- Compare Black Friday and Cyber Monday. Adidas used a different code for Cyber Monday last year; bookmark our Cyber Monday hub.
- Watch price history. Some shoppers reported list prices rising before sale codes launched, so compare against the price you saw in October.
Looking for more? See our Black Friday 2026 fashion deals, home and kitchen deals, the full sports category, and the Black Friday hub.
Frequently asked questions
When do Black Friday 2026 sneaker sales start?
Black Friday is Friday, November 27, 2026, but many brands start earlier. In 2025, New Balance began on November 20 and Adidas opened its sale to everyone by November 21, so expect early deals from about the third week of November.
Which brand had the biggest Black Friday discounts last year?
Adidas and Lululemon advertised up to 60% off select items in 2025, and Nike combined up to 50% off with an extra 25% code. HOKA's reported discounts were smaller, at up to 20% off.
Does Lululemon have Black Friday promo codes?
Lululemon's Black Friday sale has typically worked through markdowns rather than sitewide codes. SaverCodes lists some Lululemon codes, but they are not verified, so check terms such as minimum orders before checkout.
Do I need a membership to get the best deals?
Often, yes. Adidas gave adiClub members early access and free shipping, and Nike and HOKA also tie some perks to free memberships. Sign up before Black Friday week.
Are Cyber Monday sneaker deals better than Black Friday?
It depends on the brand. Adidas ran a separate 40% off Cyber Monday code in 2025, while Lululemon does not usually run separate sales. Check both days if you are shopping a specific brand.
Sources: Adobe Analytics, 9to5Toys, Tom's Guide, Forbes Vetted, NBC News Select, Slickdeals, Blacker Friday. Store offers reflect codes listed on SaverCodes on Sep 25, 2026 and can change.
